Marketing Management Campaign Research Proposal

Marketing Management Campaign - Research Proposal Example For this reason, different marketing concepts have been developed in order to enable a company to have a better way of increasing its profitability and market shares. It has also been argued by a lot of marketing managers that developing a proper marketing management campaign - particularly the implementation of market segmentation, the proper positioning of the products and services in the market as well as targeting the chosen markets, is the key to increase the consumer choice in terms of consumption categories. For the purpose of this study, the researcher will examine and evaluate whether the said argument is acceptable or not. First, the researcher will discuss the importance of marketing strategy in terms of increasing the number of consumers' choice in terms of consumption categories. In line increasing the consumers' choice, the researcher will analyze the importance of product positioning and targeting its selected market with the use of the traditional marketing mix known as the 4 P's (price, product, promotion / marketing communication, and place / market distribution). In line with the importance of product positioning on increasing the consumer's choice in the market, the researcher will also discuss the impact of marketing communication mix or promotion and the integrated marketing communication in product positioning. Prior to the conclusion, the researcher will discuss whether consumers today have more choice in the market in terms of selecting a preferred product and services in terms of the current market environment. Impact of Marketing Strategy to the Success of the Business Sales and profitability is the heart of each business. Since all humans have specific needs and wants with regards to a product and services, the study of marketing is focused on addressing the different needs and wants of its target consumers. It is wrong to believe that the study of marketing is focused only on selling and advertising. Since consumer product preferences are usually guided by marketing concepts such as the value of products and services, cost, customer(s) satisfaction and market distribution, marketing managers continuously find new ways to develop and establish a good relationship with the target consumers by increasing the number of consumers' choice in terms of

How far, and in what ways, do you agree that the story Essay Example for Free

How far, and in what ways, do you agree that the story Essay Hamlet is a revenge tragedy; a genre originally developed by plays such as The Spanish Tragedy by Thomas Kyd from 1585-1590. The genre is characterized by the inclusion of death, murder, betrayal, madness, poison, surveillance and the supernatural in the narrative themes that all frequently occur in Hamlet. However to what extent does the story of Polonius, Ophelia and Laertes conform to this idea of a revenge tragedy; and more broadly, how does the story of the family conform to the genre of tragedy as a whole? One issue is how to define a tragedy; Thomas Heywood wrote: Comedies begin in trouble and end in peace; tragedies begin in calm and end in tempest, Apology for Actors, 1612. By this definition, tragedy generally can be summarised as a sequence of events that lead to the destruction of the majority of its characters. In this sense, the story of Polonius and his family conforms to the basic skeleton of a tragedy by the end of the play Polonius, Laertes and Ophelia are dead. However the familys story does not conform as simply to other definitions of tragedy. [Tragedy] would look with a sceptical eye at what was happening in the world around, M. Mangan (1991). Tragedy would look with a sceptical eye implies that tragedy has the role of both viewing and criticising society. This concept can be applied to Polonius, a character remarkably similar to Queen Elizabeth Is spymaster, Sir Francis Walsingham. Shakespeare spent the majority of his life under Elizabeths rule; hence the Elizabeths gentry may have aided Shakespeare in creating his constructs. Polonius is characterized by his long, rambling speeches, for example in Act 2 Scene 2; Either for tragedy, comedy, history, pastoral, pastorical-comical, historical-pastoral, tragic-historical, tragical-comical-historical-pastoral unlimited The absurd repetition of the words tragedy, comedy, history and pastoral emphasize the loquaciousness of Polonius, but is perhaps also mocking Sir Francis Walsingham. Shakespeare is crafting a stereotype that spymasters are loquacious, obsequious characters. Perhaps Shakespeare is criticising society; society does not require spymasters spawning insincerity and deceit. If so, Shakespeare is using satire as a tool to portray this viewpoint. Polonius may be used by Shakespeare as a means to act as such a sceptical eye on society, conforming to Mangans concept of the relevance of tragedy in real life. Aristotle was a key figure in defining tragedy, and stated in his Poetics that a typical tragedy consisted of a noble protagonist, with a hamartia (tragic flaw), whose peripeteia (reversal of fortune) is brought about by an anagnorisis (moment of recognition). However it would be unwise to assume that Aristotles Poetics, written in c. 335 BC would still be completely relevant to Shakespearean tragedy, written some two thousand years later. However several aspects of Aristotles tragedy can be applied to Polonius and his family. Polonius has his tragic flaw: his obsession with spying. He tells Reynaldo before departing to France to spy on Laertes: By indirections find directions out (Act 2 Scene 1) Not only does this indicate his unnatural interest in his sons affairs, so much that he is willing to send a spy to observe his sons possible hedonism in Paris; but it also shows that he is experienced as a spymaster. Such advice is most likely to be learned from several years of manipulating people to his advantage. Essentially what he is saying is the most direct method of finding the truth is through being indirect, which holds to be true as we see later in the play with Hamlets The Mousetrap; a play within a play which exposes Claudius villainy through indirect and subtle methods. Furthermore on the topic of hamartia Laertes has his tragic flaw of overreaction; a stark contrast to Hamlet whose tragic flaw is procrastination. When asked by Claudius what he will do when Hamlet returns to Denmark to avenge his father in Act 4 Scene VII, he replies To cut his throat i the church. This directly mirrors the church scene, where Claudius is vulnerable yet Hamlet refrains from acting out his revenge. This displays Laertes as a traditional revenger, willing to act, unlike Hamlet who considers the legitimacy of the ghosts claims before even considering revenge. Laertes does not take much persuading from Claudius. However it is this over-willingness to act that is the cause of his death. In his rage at the death of both his father and sister, he plots with Claudius to kill Hamlet; a move which kills him as he himself is poisoned by the sword intended for Hamlet. Over-willingness to act is Laertes hamartia; and so Laertes also conforms to this tragic skeleton laid out by Aristotle. However perhaps more tragic, although not conforming to Aristotles works, is the question; why is Laertes so willing to act? His father was voyeuristic, deceitful and loquacious he used Ophelia as a tool to gain favour with the king, and spied on Laertes to ensure his name was not tarnished. He was a far from noble man, his life summarised accurately by his death; behind an arras spying on someone. In this regard, it is questionable whether Laertes brashness in relation to revenge is justified. From the aspects of Polonius character seen in the play, it does not appear that he was a good father; in fact he seems villainous at times for example when he disallows Ophelia to express her love for Hamlet, then makes her feel to blame when Hamlet puts on his antic disposition. It is questionable whether Polonius deserves to be avenged. Hamlet seems to simply shrug off the murder of Polonius, noting of what the little worth he was when referring him simply as guts. This could be seen as tragic, as the worthlessness of Polonius character implies that Laertes died for nothing. One explanation is that Laertes may have been inclined to act out revenge with such little persuasion due to the fact Polonius was all he and his sister had. Since Hamlet put on his antic disposition, Ophelia lacked a love interest, as did Laertes assuming he did not have a lover in Paris; moreover they were not allowed to have a love interest due to Polonius caring too much about his image than the wishes of his children. With no love interests, and apparently no motherly figure, they were left with no figure of authority but Polonius, which may be the cause for Laertes brash attitudes towards revenge. Also likely is the concept of family honour driving Laertes revenge, a concept which an Elizabethan audience may have empathised with. The death of Ophelia in a modern day sense is considered tragic, like any suspected suicide. However during Elizabethan times her death would be considered on a more religious basis; the priest comments on the questionable nature of her death, and whether it would warrant a Christian burial. This is an example of how the definition of tragedy shifts over time; even Laertes does not seem as shaken by the announcement of his sisters death compared to his fathers, perhaps due to the nature of her death. Ophelias death is considered a tragedy in a modern day sense, but at the time her death not so much tragic, but rather symbolised the death of innocence in the play, as part of the build up to the climatic deaths in the final act. However, Ophelias death is an example of how Hamlet is able to transcend traditional ideas on tragedy, and can hold relevance to modern day interpretations of what is considered tragic. In the 21st century, a tragic event is where an individual or group suffers to a greater extent than they are perceived to deserve. It could be argued that however you spin the story of Polonius and his family, they will always conform to this modern interpretation of tragedy, as well as the traditional tragedy theorised by Aristotle. Ophelia is being perpetually commanded and ordered throughout the play by the significant characters in her life; first Laertes, when he displays his disapproval of her intimacy with Hamlet, and Polonius when he conducts his own play within a play, ordering her to talk to Hamlet while he observes behind an arras. She has little to no freedom, despite the fact she has done nothing wrong; unlike her brother who had enjoyed the primrose path of dalliance while in Paris, and the voyeuristic indulgence of Polonius. The death of Ophelia to a modern audience is tragic, so in this sense the story of Polonius and his family is a tragedy. I agree that the story of Polonius and his family should be considered a tragedy within a tragedy. Their story contains many of the frequently occurring aspects of a tragedy; death, love, murder, revenge and surveillance. As well as this, the family conforms to the concept of a tragedy as laid out by Aristotle. Finally, the story of Polonius and his family conforms to what is considered tragic in the present, as the tragedy has transcended the period in which the play was written. References Primary Text Shakespeare, W (~1600) Hamlet London: Penguin (2005) Secondary Texts Aristotle (350 BC) Poetics London: Penguin (1997) Heywood, T (1612) An Apology for Actors New York: Scholars Facsimiles Reprints (1999) Mangan, M (1991) A Preface to Shakespeares Tragedies London: Longman.

Style :: Writing Styles Style Paper

Style After reading Strunk and White’s, The Elements of Style, Williams’, Style: Toward Clarity and Grace, and my peers’ reviews of these two books, I have come up with an all encompassing answer to the question: what is style, and what elements are most important to all writers? The answer is: there is no clear cut definition of style. It is ever changing; and is based on society’s views of what makes good writing, not necessarily the writer’s own thoughts on the matter. Therefore, the writer is better off following the set rules of grammar, punctuation, and sentence structure, determined by society; then adding her own voice. The actual elements that make up style are a little less vague, but again, it is up to the individual writer to decide which elements to include in her writing—and which to leave out. Strunk and White have listed â€Å"Seven rules of usage, eleven principles of composition, a few matters of form, and a list of words and expressions commonly misused.† (Strunk and White) Strunk and White present their list of rules to would-be writers in hopes that they may one day attain what society deems to be style. Strunk and White’s rule number six: â€Å"Do not break sentences in two—in other words, do not use periods for commas,† (Strunk and White) was interesting because I break it often. Before reading Strunk and White, I was under the impression that when you want a sentence to be emphatic, you can clip it, and force the reader to take notice simply by creating a sentence structure that looks unusual to them. This forces the reader to stop and take another look. Strunk and White warn us that this is not proper, and should be attempted by no means, â€Å"Less a clipped sentence seem merely a blunder in syntax or punctuation.† Strunk and White also claim, â€Å"As a rule, single sentences should not be written or printed as paragraphs.† Unfortunately, writing single sentence paragraphs once defined my writing. In grade school, I was told the only way to write well was to write exactly as you speak. I just happen to be the type of person that speaks fast, changes subjects often, emphasizes certain groups of words I want my listeners to grab on to, and then (and this is what often saves me from becoming a complete muddle), summarizes what I was saying.

Performance Metrics Case State: All State Insurance

Allstate Insurance Company intertwines business goals with performance metrics. Goal setting is an ongoing part of striving to become successful and happy in life. When an individual achieves a goal, another one is set to accomplish next. Goals are personal and professional and the latter determines the longitude and latitude of a chosen career path. Organizations set goals for all levels of the company, from business units to individual contributors. The successful attainment of these goals determines if it is profitable year over year. Using the model for goal setting, evaluate Allstate’s goal setting process to determine whether or not Allstate has an effective goal-setting program. The goal-setting model has 4 aspects used to motivate employees. They include direct focus on high priorities, regulate effort, increase persistence, and create strategies and programs to achieve goals (Hellriegel, D. & Slocum, J. 2011). Allstate has a very effective goal setting program in place. One part of their program is to correlate manager’s pay to company’s goals. They use an online employee survey and feedback tool as the measurement. This practice touches on all four parts of the goal setting model. It forces the managers to maintain focus on the company’s diversity goals, while encouraging them to identify areas of opportunities and potential solutions. Allstate also has programs to support professional and career path development to provide individuals with the necessary knowledge and ability to achieve performance goals in each position. Discuss the competitive advantage Allstate has from the development of the Diversity Index. The index sets Allstate apart from its competitor’s at the most important level, the human level. Allstate uses it to ensure diversity inside the organization so they can understand and respect the diversity of their clients. The company’s vision states differences are a competitive edge (Hellriegel, D. & Slocum, J. 2011). An organization must be a reflection of the communities it serves. A global market requires organizations to have a diverse staff and understanding of multiple cultures. Allstate’s diversity index provides such an advantage over companies who have yet to embrace cultural differences. Recommend the types of high-performance reward system Allstate should use to motivate its employees to reach its diversity goals. The company should use profit-sharing and culture and reward systems to motivate its employees to reach its diversity goals. Profit-sharing reinforces the team based performance rewards. This type of rewards displays the company’s recognition of each individual contribution to the bottom line. The culture and reward system is based on the employee’s culture. It recognizes the diversity at the employee level. It is based on cultural values to motivate performance (Hellriegel, D. & Slocum, J. 2011). This makes the reward specific to the culture and recognizes diversity inside the organization. If you were an Allstate employees, discuss whether or not you would be motivated by the Diversity Index and QLMS. Provide a detailed explanation. The Quarterly Leadership Measurement System (QLMS) and Diversity Index would motivate me. It is taken twice a year and analyzed to identify issues and make appropriate changes in processes and performance. One reason it is motivating is a percentage of the merit pay is determined by the results. Another factor is the behavior specific questions asked to all employees in the index. The focus on the results and frequency of the surveys prove it’s a high company priority. It can be perceived that noncompliance would have a negative impact on employment and advancement opportunities. It encourages consistent behavior that coincides with the diversity goals of the organization. Ultimately, diversity is part of the American culture. The citizens of this country are from all over the world. There is a global consumer base here in this society. Allstate is a leader in business because they are socially responsible. Allstate requires its employees to maintain a work environment which embraces diversity. This business strategy will maintain their competitive advantage in the market.

Simulation And Result Of Scalar Control Engineering Essay

6.0 IntroductionThis chapter focuses on scalar control in three stage initiation motor public presentation, trying to happen the intrinsic advantages and disadvantages of the method. An probe is conducted, via instance survey, into the public presentation of initiation motor thrust using the scalar control method. As package bundle, Matlab Simulink has been used and the simulation consequences are presented to turn out the dynamic behaviour of this type of control method.6.1 Matlab and simulink.In the simulation of initiation machines utilizing Matlab and Simulink are first-class for numerical computation and informations visual image ; control applied scientists use them extensively for analysis design are many different tool chests available which extend the basic map of Matlab into different application countries ; for illustration, the Matlab tool chests, â€Å" control system † â€Å" model prognostic control † and â€Å" Robust control † supply methods for computing machine -aided control system design. The simulation bundle allows a broad scope of different constellations and theoretical accounts to be investigated quickly. The Simulink Matlab application is adopted because of its intrinsic integrating of vectorized system representation in block diagram signifier. Therefore, in this bundle, the package is used as an analytical for the graphical portraiture of the clip developments of signals combined with the simple realisation of the functionality of control and power electronic excitements.6.2 The initiation motor theoretical accountThe initiation motor theoretical account has to be taken into consideration, It is of import because it is related to the control of the initiation motor. The initiation motor is used because it has perfected of features of theoretically and by experimentation. It is driven in a figure of different mentions frame, so the purpose of the theoretical account is frequently expressed in an arbitrary two-axis go arounding mention frame. This makes it easy to command ; the interior decorator can mend the mention frame to a peculiar motor measure and adjust the theoretical account consequently. All electrical parts of the machine, the variables and parametric quantities, are viewed from the stator. This is all indicated by the major marks in the machine equations given below. All rotor and stator measures are in the arbitrary two-axis rotor mention frame ( dq frame ) . The inferiors used are defined as follows: vitamin D: A vitamin D axis measure Q: A A Q axis measure R: A A rotor measure s: A stator measure cubic decimeter: A A escape induction m: A common inductioniˆ? Electrical System( 6.1 )( 6.2 )( 6.3 )( 6.4 )Where,( 6.5 )( 6.6 )( 6.7 )( 8.8 )( 9.9 )( 6.10 )( 6.11 )iˆ? Mechanical System( 6.12 )( 6.13 )Asynchronous machine parametric quantities in the rotor mention frame are defined as follows: Rs, Lls stator opposition and escape induction R'r, L'lr Rotor opposition and escape induction Lumen Common induction Ls, L'r entire stator and rotor inductions Vqs, intelligence quotient Q axis stator electromotive force and current V'qr, i'qr Q axis rotor electromotive force and current Vds, Idahos vitamin D axis stator electromotive force and current V'dr, i'dr vitamin D axis rotor electromotive force and current stator Q and vitamin D axis fluxes rotor Q and vitamin D axis fluxes angular speed of the rotor P figure of pole braces electrical angular speed ( Wr * P ) Tellurium electromagnetic torsion Thulium shaft mechanical torsion rotor angular place Joule combined rotor and burden inactiveness Hydrogen combined rotor and burden inactiveness invariable F combined rotor and burden syrupy clash Table ( 6.1 ) -rotor mention frame definitions Where the inferior s corresponds to stator, r corresponds to rotor, d corresponds to direct axis, q corresponds to quadrature axis and L corresponds to leakage. Te represents torsion, while P is the figure of poles. The tantamount circuit is shown above.6.3 Reference frame.The mention frame is used to change over input electromotive force ( abc mention frame ) to the dq mention frame and besides used for change overing the end product currents dq mention frame to ( abc mention frame ) . A pick has to be made between the following mention frame transmutations: Synchronous. Stationary ( Clarke or ii transmutation ) . Rotor ( park transmutation ) . The pick of the mention frame wave forms affects all dq variables. It besides affects the velocity of the simulation and, in some instances, the truth of the consequences. The undermentioned guidelines are suggested: If the stator electromotive forces are non balanced or non connected and the rotor electromotive forces are balanced ( or 0 ) a stationary mention frame can be used. If the rotor electromotive forces are non balanced or non connected and the stator electromotive forces ; are balanced rotor mention frame can be used. If all the electromotive forces are connexions and balanced the stationary or synchronal mention frame can be used. The undermentioned relationships explain the rudiment to dq mention frame transmutations which apply to the initiation machine block ‘s input electromotive forces.( 6.14 )I n the old equations, I? is the angular place of the mention frame, while i = i? ± – i? ±r, and the difference between the place of the mention frame and the place ( electrical ) of the rotor. Because the machines twists are connected in a three-wire Y constellation. There is no sequence ( 0 ) constituent. It besides justifies the usage of two input electromotive force lines to the line in the signifier alternatively of three electromotive force lines to impersonal. The relationships that follow depict the dq-to rudiment mention frame transmutations applied to Asynchronous machine stage currents. ( 6.15 ) ( 6.16 ) ( 6.17 ) ( 6.18 ) In the tabular array below are shown values represented by andi . In each mention frame ( vitamin E is the location of the synchronously revolving mention frame. Mention Frame Rotor R 0 Stationary 0-rSynchronous vitamin E e – R Table ( 6.2 ) , value of and in each mention frame. ( Reference Matlab )6.4 Induction Motor Drives with Scalar ControlOne manner of understanding scalar control method is by utilizing instances survey with Matlab simulation. This portion of this chapter will concentrate and discus how this method performs. The simulation consequences will be analysed and compared subsequently on with vector control.6.4.1 Case surveyThe circuit shown below as the instance survey, an unfastened cringle scalar control method with PWM inverter is used to feed the stator through the control electromotive force supply. This inverter uses sinusoidal pulse-width transition ; hence, the base of frequence of the moving ridge ‘s frequence is set at 60 Hz and the triangular bearer wave ‘s frequence is set at 1980Hz. This corresponds to a frequence transition factor medium frequency of 33 ( 60 *33 = 1980 Hz ) . A three-phase initiation motor is connected to a changeless burden of nominal value 11.9Nm.In this circuit, a three stage initiation motor is b uilt. Blocks of the machines and power electronic Matlab libraries have been used and besides in this circuit all the parametric quantities are the same circuit of vector control because the research worker wished to do a comparing between this circuit diagram of scalar control and vector control. Furthermore, the machine is used it has the same parametric quantities of vector control and scalar control. Figure ( 6.2 ) unfastened cringle simulink block diagram theoretical account6.4.2 Construction of Electrical Model Induction Machine.Figure ( 6.3 ) shows block diagram the abc transmutation to dq of the initiation machine Figure ( 6.4 ) shows implement distinct trspezoidal integrating of machine equations in rotor, stationary or synchronal mention frame. Figure ( 6.5 ) shows block diagram of the dq transmutation to abc of the initiation machine6.4.3 Simulation parametric quantities:Choosing the ode23tb incorporating algorithm, set the comparative tolerance to 1e-3, the absolute tolerance and maximal measure size to car and the stop clip to 4s. So the scalar method simulation was carried out utilizing the motor parametric quantities as shown in the tabular array below. The tabular array shows the simulation parametric quantities for constellation of the circuit Fig ( 6.2 ) Start clip 0 Integrator type 0d23 Stop clip 4s Relative tolerance 1e-3 Relative tolerance car Maximal measure size car Initial measure size car Table ( 6.3 ) the simulation parametric quantities in the simulation parametric quantities instance survey. Power, electromotive force and frequence [ pn ( VA ) Vn ( Vrms ) , fn ( Hz ) ] [ 50*746, 460,60 ] Stator opposition and induction [ Rs ( ohm ) L1s ( H ) ] : [ 0.087 0.8e-3 ] Rotor opposition and induction [ Rr, ( ohm ) Llr, ( H ) ] : [ 0.228 0.8e-3 ] Common induction Lm ( H ) : [ 34.7e-3 ] : Inertia, clash factor and pole braces [ J ( Kg.m 2 ) F ( N.m.s ) p0 ] : [ 1.662 0.12 ] Initial conditions [ 1,0,0,0,0,0,0,0 ] Table ( 6.4 ) Asynchronous motor parametric quantities6.4.4 Simulation consequences:The thrust started from deadlock by stipulating 0 for all initial conditions of province variables in the Powergui interface. In this instance, the mention velocity was stepped from 120 to160 rad / s at t= 1 s and thrust variables velocity, torsion and current observed. Transeunt responses to get down the initiation motor thrust are shown below ; the first figure shows motor steady province torsion and velocity. Figure ( 6.6 ) the motor started and reached its steady province velocity of 120 rad/s ( 1800rpm ) at 1s ; at get downing, the magnitude of the 60 Hz current reached approximately 180 A, its peak current ( 127 rms ) , = = 127 Arms. Therefore, there was a high initiation motor get downing current, as was expected, because the motor has high power, whereas its steady province value was ( 20A ) and the Irms value about ( 14,14 rms ) . Besides, strong oscillations of the electromagnetic torsion at get downing were observed. On the torsion in steady province observation noisy signal with a average value of 11.9 Nm. In the three motor currents there was observed all the harmonics [ multiples of the 1980 Hz exchanging frequence ] which were filtered by the stator induction, so that the 60 Hz constituents were dominant. Sing the curves of the three stage initiation motor ( squirrel Cage ) , on get downing the motor without burden, the motor get downing currents, torsion and velocity can be observed on the range. At the terminal of simulation clip at ( 4s ) . , when the motor was reached steady province that is the torsion and velocity are changeless, So, Te – TL = 0, it was observed that the stator and rotor currents were rather ( noisy ) and the torsion and velocity had truly changeless value because the motor was non yet loaded so that is why the motor was on steady province. Figure ( 6.6 ) Simulation of the initiation motor without burden6.4.5 Get downing with burden.In the following simulation end product different simulations were used to happen out the result when the velocity is set-up at steady province at a certain clip. In this figure ( 6.7 ) , the rotor velocity started increasing from 0 to 120 rad/s, after this, the lessening velocity for short clip between 2 2nd and 2.5 second, so velocity decreased until steady province ( 100 rad/s ) , for the falling value of the velocity is 20 rad/s. Suddenly, alteration in the magnitude of the stator current resulted in transient before the torsion reached the steady province and besides alteration in the linkage of the rotor flux. The research worker could detect the motor currents were high and largely noisy get downing current and besides that the torsion starts additions from 2 seconds to 2.5 seconds and to increase until changeless value was reached ; at the same clip as cut downing velocity, the curre nt, nevertheless, was increased because the relationship between torsion and velocity are reciprocally related. Finally and clearly either the dynamic torsion control is really hapless and besides it has jobs with the transeunt response of the torsion or it is really hapless and can non be controlled by the torsion in the transient province. Figure ( 6.7 ) measure up torque response at 11.9N.m The undermentioned simulation of torsion 50N.m applied at least two seconds and a changeless velocity of 120 rad / s to see how this theoretical account of scalar controls responded to these alterations. This simulation shows the end product velocity started increasing from 0 to 120 rad / s, than at 2 seconds the velocity will be reduced to 90 rad / s, so that the torsion is applied to two seconds, so get down to cut down velocity ( a little ) at the same clip, torsion is increased until making a changeless value. The starting currents were high, up to 1.5 seconds, and so reduced until the steady province was reached at the same clip the torsion applied. Internist provinces torque and current were noisy and did non discontinue. However, the dynamic behavior of scalar control was non perfect, so in this it instance affected the public presentation of the initiation motor. Scalar control should be used at low velocity and variable velocity, for illustration as fans or pumps. Figure ( 6.8 ) simulation of the initiation motor thrust with step-up torsion Figure ( 6.9 ) shows simulation end product difference simulation status was used to happen out the result when the velocity is step up at the steady province at certain clip. At the one second the velocity starts to increase and the torsion besides increased but for short clip so the torsion starts to decreased until reached changeless value, besides this clip the velocity invariable. This means altering the velocity with the scalar control under the steady province status will be sensible. Figure ( 6.9 ) simulation of the initiation motor thrust with step-up velocity The dynamic public presentation of thrust ( public presentation relation to the velocity control mention alteration and burden torsion ) as Fig ( 6.10 ) can be studied by using two alterations in operating conditions of the thrust ; a measure alteration in velocity mention and measure alteration of the burden torsion. The torsion 50Nm was applied for 2 seconds and velocity of measure 140rad / s for 1 2nd, to see how these model scalar controls would react to these alterations. In this instance, it was observed the velocity dropped aggressively to one second, shortly, and so went up to 140 rad / s to 3.5 seconds. The electromagnetic torsion of the initiation motor was foremost variable in 0.6 seconds. After the torsion is little bead of one second when the rate was applied the torsion continuously went up to 90Nm in 3.5 seconds. In this instance, the increased velocity and torque addition were non the same as earlier. The chief job of current and torsion in 1 second is if the torsion all of a sudden drops and the current addition is more than the starting current, In this instance, the value of the burden and velocity control should be increased. Figure ( 6.10 ) simulation of the initiation motor thrust with step-up velocity and torsion. Figure ( 6.11 ) simulation of the initiation motor thrust with step-up velocity and torsion.6.5 Scalar control dissectionThe electromotive force applied to the motor must alter with frequence. The control method is really simple and easy to implement. Improves inactive public presentation of control system, but its transient capableness is non satisfactory. Accurate place control is non possible. Open cringle scalar control will be able to provide speed fluctuation ; it is non able to supply reliable control under transeunt conditions. Therefore, the scalar control is suited merely if the motor operates in steady province without velocity ordinance. Scalar control is used chiefly in applications where changeless torsion is required. Scalar control ever has hapless kineticss. Scalar control methods are used merely the magnitude and frequence ( V/Hz ) .

Egyptian Mythologys Impact on the Ancient Egyptian Legal System Essay Example

Egyptian Mythologys Impact on the Ancient Egyptian Legal System Essay Example Egyptian Mythologys Impact on the Ancient Egyptian Legal System Paper Egyptian Mythologys Impact on the Ancient Egyptian Legal System Paper Assess the extent to which Egyptian mythology influenced the Egyptian justice system. Crime and punishment within ancient Egypt was heavily influenced by Egyptian mythology and religious belief. The various deities embodied different values and codes of conduct. This was significant as it had a major influence on the severity of the punishment for various criminal activities, depending on the importance and status of the God or Goddess. Ma’at was the most influential God overall on the Egyptian justice system as she symbolised truth, balance and justice and was the daughter of Re, the creator of the world in the eyes of the Egyptians. Meretseger, another Goddess, made a significant impact on tomb robbing, with the myths of her power to punish and heal wrongdoers and thieves based on their actions or amendments. The Pharaoh, was the personification of Gods on Earth, and as guarantor of the law, he influenced decisions and had a major role in monitoring the judicial system. Bastet primarily emphasised the connection between human beings and felines in the Egyptian world. This impacted the severity of punishments for their mistreatment or murder, whether it be accidental or intended. Mythology immersed daily life and cultural beliefs, therefore impacting on the law and civil rights. In addition, we see the importance of female deities and the essential role that they played reflected in Egyptian society, proving through arts, texts and archaeological records, that women were equal to men. This ensured that Egyptian law, protected, to some degree, the rights of women, making it vastly different to other cultures of the time, and some contemporary societies. Mythology shaped the rules and penalties of the ancient Egyptian legal system, from Gods and Goddesses to religious practices and the role of the Pharaoh. Ma’at was the Goddess of truth and justice, and represented the divine harmony and cosmic balance of the universe within ancient Egypt (Jean Adams, 2007). Her power was strengthened through her relationship with Re, the creator God and the fact that she was an integral, authoritative Goddess. This affected the severity of the punishments if one were to ‘break Ma’at’. Murder, sacrilege, attempted assassination of the Pharaoh and spying were considered to be breaking Ma’at and those who did this were served the death penalty which was carried out through beheading, sacrifice or drowning in the Nile in a closed sack. The ancient Egyptian legal system was heavily affected and influenced by Ma’at due to her values of balance, justice and equity. The balance implied by Ma’at, allowed peasants to challenge rich and powerful men in a court of law, especially in cases of civil law as they were taken very seriously in Egypt. Many ancient cultures thought little of peasants or of the rights of the individual, but due to Ma’at and what she represented, the rights of property and personal safety were followed strictly, bringing justice to the lower class of Egypt. Ma’at also played a role in the fate of an Egyptian’s afterlife. When someone died, his or her heart would be weighed against Ma’at’s feather on the scales of justice. If their heart was heavier than the feather, they believed it to be full of sin and they were turned over to Ammut, who was the devourer who ate the dead soul. This would mean that the Egyptian was annihilated and would wander the netherworld forever, a very undesirable fate in Egyptian culture. This fear, engendered by mythology, was a strong influence on the behaviour of Egyptian citizens and often kept them on the straight and narrow. This was a major contributor to social harmony and civil obedience. Meretseger was a protective deity that was greatly feared in ancient Egypt. She had tremendous powers and could do as much damage to a person as she could heal them. Since Egyptians were buried with all their worldly possessions of value for their journey into the after-world, tomb robbery was a common problem that Meretseger greatly affected. Annihilation was the greatest fear of any Egyptian; therefore tomb robbing was the most heinous crime there was, because if an Egyptian’s tomb were robbed, they would have nothing in the afterlife. Meretseger increased the severity of this crime through the myth that she would strike down anyone who desecrated a tomb. It was also believed that she would do this to anyone who committed a crime or broke an oath. It was thought that she could cause instantaneous blindness and impose a snake or scorpion bite on anyone of guilt. While she was believed to be merciful and would cure anyone who regretted their transgressions and swore to make up for them, she subsequently influenced an individual’s choice to break the law and the physical punishments that would happen if one did so. If a lord or high official was proved to be involved in tomb robbery, they could be put to death, ordered to commit suicide or live with horrific mutilation. Meretseger dictated the severity of the legal consequences for tomb robbery. The Pharaoh appeared as an authoritative figure placed on the earth by gods to rule Egypt on their behalf, as Pharaonic power was viewed as a manifestation of divine power. Due to this belief, the Pharaoh was the official head of the legal system in Ancient Egypt and was responsible for enacting laws, delivering justice, and maintaining law and order (abiding by Ma’at). The relationship between mythology and the Pharaoh, and the Pharaoh and the legal system practically meant that the Gods ruled the justice system. The running of the courts would work by the Pharaoh picking judges to rule trials. Both sides would present evidence but the accused had to prove their innocence, leaving the defence with the burden of proof. Although Egyptian law was based on a common sense view of right and wrong, mythology and religion still played a role and had enormous influence. Oracles often had a part in the legal system and trials and would ensure justice in civil and criminal cases. Oracles were represented by several priests who would be asked a yes or no question concerning the correctness of an issue and their decision would result in the punishment or freedom of the accused. The Pharaoh, as a representation of Gods on Earth, had complete control over the legal system and was sure to enforce the word of Ma’at, strengthening the connection between mythology and the law. The Goddess Bastet, while not directly related to the justice system, primarily emphasised the connection between human beings and felines in the Egyptian world. Her worship started around 3200 BCE and she is depicted as having the body of a woman and the head of a domestic cat. She embodied the moon in its way of making a woman fertile and was the Goddess of pleasure, music, dancing and joy. The people of ancient Egypt turned to Bastet for protection and for blessing, as she was the protector of women, children and domestic cats. The cat was central to Egyptian religion and they were considered to be sacred and semi divine. They earned this status by killing rats, mice, poisonous snakes, and other vermin that would eat the royal ranaries. Bastet strengthened the value of cats due to representation of a half feline and extended the belief that cats were the personification of deities on Earth. This made the legal penalties for killing or injuring a cat most severe and on many occasions it could be punishable by death. The legal connections to the protection of cats were so intense that anyone who even discovered a dead cat would have to thoro ughly mourn the cat to ensure that they were not blamed for its death. Part of the reason the rules regarding felines were so strict was that only the semi-divine Pharaoh could own a cat, hence hurting one was treasonous as the Pharaoh was the personification of Gods on Earth. If someone were to steal a cat, that usually being foreigners, the Pharaoh would order all of his troops to be on the lookout for cats when campaigning abroad so they could be brought back to Egypt. Diodorus Siculus, a Greek Historian, stated that a Roman soldier was killed by a mob of Egyptians for accidentally killing a cat. Cats even had the honour of being mummified after death to ensure them a safe travel into the afterlife. It is without a doubt that the mythology surrounding the belief of the divinity of cats and Bastet caused many laws and legal implications in the Egyptian justice system, once again reiterating the connection between Egyptian mythology and the law. Due to Egyptian Mythology incorporating Goddess’s as equal and central roles, men and women were treated equally in Ancient Egyptian society. Women participated in the political, economic and judicial system equally as men, making their laws very different, and relatively advanced to ours in this regard. ‘Egyptian womens rights extended to all legally defined areas of Egyptian civilization. Women could manage, own, and sell private property, which included slaves, land, portable goods, servants, livestock, and money. ’ (Joyce Tyldesley) They could resolve legal settlements, appear as a contracting partner in a marriage or divorce contract, execute testaments, free slaves, make adoptions and were also entitled to sue. This allowed Egypt’s legal system to be very advanced to many of the other cultures at the time and even to ours now, all because of the images and values portrayed through Mythology. Ancient Egypt’s legal system was very heavily influenced by mythology and the belief in religion and deities at the time. While Ma’at had the most influential role within the law as Goddess of balance, harmony, equity and justice, many other Gods and Goddesses impacted varying aspects of what Egyptians believed to be right and wrong. The fear of Ammut, the soul eater, and the power of Meretseger affected the punishments regarding breaking the law and the ethics and behaviour of the average Egyptian. The value of cats within Egypt is undoubtedly related to their semi-divine status and the representation of half feline, half human Goddess Bastet explaining the reason for the severity of laws regarding their protection and proper treatment. The Pharaoh’s connection to the Gods and to the legal system undoubtedly connects the influence mythology had on the ancient Egyptian legal system, disallowing us to believe there are no ties between the two. By the Pharaoh ruling the legal system through the word of the Gods, mythology proves to have an overruling command on justice and punishments within Egypt. The treatment and equity between men and women in a court of law due to the behaviour surrounding Goddesses in the mythological world reaffirms this connection. Mythology had a clear affect on ancient Egyptian way of life, morals and ethics and, of course, the law. Without the myths surrounding deities and religion, the legal system of Egypt could have been far less advanced and incontestably significantly different. Bibliography: Adams, J. Updated 16th October 2007, Accessed 18th June 2013, Crime and Punishment: Crime Didn’t Pay In Ancient Egypt, Unusual Historicals, http://unusualhistoricals. blogspot. com. au/2007/10/crime-punishment-crime-didnt-pay-in. html Crime and Punishment by Jean Adams was an incredible insightful website. It described the Goddess Ma’at and the feather ceremony along with the negative perceptions and practises of Ammut. Adam’s main argument is that ‘it doesn’t pay to be a criminal in ancient Egypt’ as she stresses the crimes and punishments that were considered to be most horrific. She refers to relatable texts and compares other religions to backup her point. Adam’s also discusses acceptable and inacceptable behaviour, and the values of Mythology, Gods and Goddesses, and ideals in ancient Egypt. Annihilation and tomb robbery (relatable to Meretseger), are also glanced at, informing the reader of the severity and punishments of this crime and how it varies depending on the status of the criminal. This source is reliable, valuable, nformative and thoroughly helped me to investigate my topic. Benac, Eric. Accessed 5th July, Laws of Ancient Egypt, eHow, ehow. com/list_6896627_laws-ancient-egypt. html#ixzz2WWnLO3fe David O’Connor, Ancient Egyptian Society, Published in 1990 by The Carnegie Museum of Natural History, Pittsburgh. While Ancient Egyptian Society was a fascinating short book packed full with rich information, it unfortunately gave little information on my topic in particular. O’Connor very deeply explains family life, community, status and social systems, but only briefly glances at my topic, the connections between mythology and the law. O’Connor describes oracles and their involvement within local counsels to determine non-criminal cases within ancient Egypt. He also describes the functions and levels of Egyptian law and the gravity at which they were taken, especially if the crime was an infraction against the state. Ancient Egyptian Society, however, does explore Pharaonic power and the relationship between the Pharaoh and the Gods and the Pharaoh and the law more deeply which provided me with a clearer understanding of the role of the Pharaoh, especially within the legal system. Ancient Egyptian Society is undeniably a credible source as it was written by David O’Connor, an associate curator in the Museum of the University of Pennsylvania, and published by the Carnegie Museum of Natural History. Hill, J. Updated 2010, Accessed 25th June, Meretseger, Ancient Egypt Online, http://ancientegyptonline. co. uk/meretseger. html Joyce Tyldesley, Accessed 16th July, The Status of Women In Egyptian Society, Cornell Library, Resource One library. cornell. edu/colldev/mideast/womneg. tm The Status of Women in Egyptian Society by Joyce Tyldesley is a really interesting paper, which thoroughly focuses on the legal rights of women within ancient Egypt. Tyldesley discusses the allowances of women in Egypt in incredible depth and compares them to Greek women’s rights at the same time, which were most unfair. She reiterates the extent of equity between men and women, especially within the law, listing numerous ways in which women had the same legal ability as m en of the same status. While she does not link this topic to Mythology and the impacts that caused women to be seen and treated as equals (as they should be) in Ancient Egypt, she provides much concise, thorough information to the topic. I do not doubt that Tyldesley is a credible source and writer as she has had other known, published works in the past, including Myths and Legends of Ancient Egypt. Leigh T. Denault, Accessed 16th July, Life In Ancient Egypt, watson. org/~leigh/egypt. html#gods Author Unknown, Accessed 5th July. Mythology: Cats in Ancient Egypt, Feline Forever, Updated 2008. ttp://felineforever. com/cat-mythology-egypt. html Author Unknown, Accessed 5th July, Ancient Egyptian Legal System, Crystalinks. crystalinks. com/egyptlegalsystem. html Author Unknown, Accessed 5th July, The Sacred Status Of Cats In Ancient Egypt, Environmental Graffiti, Updated 2010. environmentalgraffiti. com/cultures/news-cats-ancient-egypt Author Unknown, Accessed 5th July, Death Penalty: When Life Generates De ath (Legally), Oracle ThinkQuest Education Foundation. http://library. thinkquest. org/23685/data/ancegypt. html

Kant Essays - Social Philosophy, Kantianism, Deontological Ethics

Kant Essays - Social Philosophy, Kantianism, Deontological Ethics Kant Kant starts off making two distinctions regarding kinds of knowledge, empirical/rational and formal/material. Empirical or experience-based knowledge is compared with rational knowledge, which is independent of experience. This distinction between empirical and rational knowledge rests on a difference in sources of evidence used to support the two different kinds of knowledge. Formal is compared with material knowledge. Formal knowledge has no specific subject matter; it is about the general format of thinking about any subject matter whatsoever. Material knowledge is of a specific subject matter, either nature or freedom. Rational knowledge is metaphysics, of which there are two branches, the metaphysics of nature and of morals. The metaphysics of nature is supposed to provide rational knowledge of the laws of nature. These are not empirical laws; they are more like universal principles of nature that any empirical physical would presuppose, such as that no event in nature occurs without a natural cause. The metaphysics of freedom is supposed to provide knowledge of the laws of freedom. These are the universal rules, which free agents form to govern them. Therefore, Kant's grounding, his initial attempt at a critique of rational reason, is an investigation of the possibility of purely rational knowledge of morals. Take, for example, the Moral Rule: Thou shall not lie. If the moral law is valid as the basis of moral obligation or duty, then it must be necessary. Kant using the word necessity means that the rule obligates or binds whatever the conditions or in all circumstances. It also means that the rule applies to all rational beings and not only to human beings. In this second sense we can say that the rule is universally binding. So in fact, moral rules are universal and necessary. If a moral rule is to be universal and necessary, the moral law must be derived from concepts of pure reason alone. Therefore, if a moral rule or law can only be derived from reason alone, there must be a pure moral philosophy whose task is to provide such a derivation. According to Kant good will and only a good will is intrinsically good. Kant distinguishes two different types of intrinsic or extrinsic goods. If a thing is only extrinsically good, then it is possible for that thing not to be good, or to be bad or evil. Intrinsic goodness is goodness in itself; if a thing is intrinsically good, its goodness is essential to it; and its goodness is not a function of factors other than itself. Kant holds that only a good will, not happiness, is intrinsically good. The idea that it is reason rather than natural impulse that guides action for the sake of happiness is false. Parts of a person perform their functions by surviving and this provides happiness for the person. Reason functions poorly in serving that purpose; instinct does better job. Natural instinct rather than reason provides better for happiness. Kant distinguishes between having a reason to act and acting for a reason. The motivating reason is the reason for which agent acts. A justifying reason is the reason that justifies, warrants, and provides the criterion of rightness for the action. The agent's motivating reason might or might not provide a justifying reason for his action. Kant then defines three types of motivating reasons. One type of non-moral motivation is natural motivation. Action in accord with duty is motivated by immediate or direct inclination. Direct inclination includes such motives as love, sympathy, instinct for self-preservation, or the desire for happiness. The other type of non-moral motivation is prudence. An action in agreement with duty, but motivated by prudence, is action motivated by the pursuit of self-interest or happiness. Since all human beings naturally desire happiness, prudential motivation is indirectly motivated by a natural motivation. Moral motivation is the third type of motivation. The action is not only in agreement with duty, but motivated by duty, done from duty, or for sake of duty. The agent's motivating reason, the reason for which he acts, is that the action is what morality demands and he wants above all to do what reason demands.

How To Unlock Quality Content From Your Worst Posts

How To Unlock Quality Content From Your Worst Posts You had a great idea, you wrote your heart out, and it turned out to be a hugedud. How do you recoup the time and effort you put into it? Because if time is money, you don’t want to have wasted it. Bottom line, and all of that. Your worst-performing content must be something you learn from, and/or reuse. 10 Ways To Unlock Quality Content From Your Worst-Performing Posts via @JulieNeidlingerWhat are some characteristics you’ll see evident in your worst-performing content? I’m going to hazard a guess and say: Weak, vague, or inaccurate headlines Low-grade graphics Completely irrelevant to your audience Lax compliance with promotion and social media strategy Bad timing Keep that last one in mind and remember that content that performs poorly might not always be the fault of the content itself, but might be problems with promotion. Anyway, what can you learn (and do) when you have a content dud on your hands? 1. Your Research Is Never Wasted No matter how crappy your content, your research is never wasted (that is, if there was any research in it). Research is hugely time consuming, so there is absolutely no way you want to waste the information you found. Even if the first way you packaged that research tanked, use it again in a different way. Make an infographic. Rewrite the content with a different approach. Write it into a guest post for someone else. Don’t waste the time you invested in finding that information. 2. Your Approach Might Be At Fault Great ideas turn into bad ideas depending on how you approach the topic. I wrote a pretty stinky blog post a while back, bad enough that I would want to protect my mother’s eyes from ever catching a glimpse of it. It probably wasn’t a bad idea as far as the topic (lack of planning can kill your blog), but the approach was all wrong. Considering that the post talked about how to make your blog fail...maybe have the post bomb was a self-fulfilling prophecy. Whatever the case, the comments section is all crickets chirping. Have a blog post that bombed? Maybe your approach was at fault.It’s hard to separate the idea from the approach in knowing which was the reason for the failure of the content. Thing is, you won’t know if an approach won’t work until you try it. So while it’s not a shining moment of glory, I’m glad I took a swing at it anyway so I could at least know. Recommended Reading:  9 Ways To Reclaim Your Breakthrough Content Ideas From Old Posts 3. You Have A Chance To Bare All If you’re not allergic to humble pie, you can use the opportunity of a failed piece of content to ask a more experienced content marketer what they think went wrong. Whether you do this behind the scenes or do it publicly and turn it into another piece of content (â€Å"Why My Post Bombed† or â€Å"3 Experts Dissect A Bad Piece Of Content†). Hootsuite did something like this: Ouch. Heres what we learned from our WORST performing content: http://t.co/czwpTFg6hG pic.twitter.com/WiX6VOp7zk Hootsuite (@hootsuite) February 12, 2015 Confessional behind-the-scenes content is appealing to readers (as you’ll see in item #4). Wouldn’t you like to know all the dirt on how a post gets created here at , and what we do when something flops? I know I enjoy reading that type of revealing content from big name bloggers because it actually encourages me; there’s a sense that the gods came down from Olympus. Recommended Reading:  Proof That Publishing More Content Won’t Grow Your Blog Traffic (And How To Do That) 4. You Can Do A Post Mortem Speaking of content dissection, why not do it yourself? Slice and dice that content and see if you can learn something from it post mortem. What are you looking for? Redundancy. When I have nothing to say, I usually find lots of ways to say it, repeatedly. It makes for hideous content. Bad headlines. Headlines are what get people to read. Search engines might not care, but people do, and people are a huge part of your audience. They make up 100% of it. Communication barriers. I’ve written about communication barriers that we put in front of our readers. Tone, ego, language- they all play a part in turning people off from your content. Uninteresting research. Piling research into your post is only valuable if it’s actually valuable and interesting research. If you’re going to use research, you need to find a way to liven it up either by â€Å"translating† it anecdotally for your reader, or using comparison and contrast to put that research into the context you’re going for. Simple spewing out percentages in a list can be mind numbing. Too much copycat. Your headline, your post- whatever it was- is just like every other blog post being written out there. Be careful about mimicking the influencers; everyone else is, too. Nothing trumps a defiant streak of originality. You were bored writing it. No one creates boring content like a bored writer. Your readers didn’t care. It doesn’t matter if the topic was important to you. It has to be important to your reader. All your passion on a topic amounts to zilch if Melonie Dodaro did a post mortem on her seven worst blog posts, and you can get an idea of how to go about it using her example. You’ll notice that key among her findings was how a headline either had little to do with the post (and people bounced out as soon as they realized it) or was a dog from the get go. Headlines, headlines, headlines. So important. I read Dodaro’s entire blog post because I’m like most of you: I have a slight penchant for schadenfreude mixed with curiosity over the confessional approach. So that, right there, is a great way to turn blog post duds into traffic getters. 5. Your Practice Is Never Wasted Practice doesn’t make perfect, but it does make a habit. Not only did that bad content still have a role in your writing training and habit-making, it fulfills that important role of letting you experience failure so you know better what is good, what is bad, and the art of being able to pick yourself up and move on. Everything- even the failures- is a data point. Hopefully you’re tracking it. 6. It Might Be Time To Shift Your Strategy Perhaps your content wasn’t all that bad, but it performed badly because your social sharing, paid promotion, email, or other promotion methods are in need of a tune-up. Are you promoting your content at the wrong time of day or the wrong day of the week? Has your audience changed since when you first started? Are you on the wrong social network? Do you need to send out more emails? You’ll often see blog post suggesting that you review your data, your results, and ultimately your strategy periodically. If you’ve noticed a series of poorly performing content, it might be a sign you need to do that, that your strategy needs to be retooled. You've had blog posts bomb. How often do you check your data to know what really happened?7. You Didn’t Leave Enough Time Maybe you slipped a bit and weren’t doing as well as you’d hoped as far as planning your content on your editorial calendar. You didn’t give yourself enough lead time to keep up with posts, and are fast approaching the point where you’re behind the curve instead of ahead of it. What do you do in a rush? You start to lose sight of important things, such as keeping your SEO tight and your copy audience-suited. Not all poorly-performing content is the result of letting time get away from you, but it’s worth an honest look. This is one of the reasons an editorial calendar is so vital. It keeps you from falling into that dark valley of â€Å"OMG, I need a post for tomorrow!†, a valley where sloppy and shallow are most likely to emerge. Look at the poor performing content, and take a look at your editorial calendar or work schedule. How much of a rush were you in? If you had a post that bombed, how fast did you write it? You can use that idea again, here's how.If you can’t keep up with the content quality because you bumped the quantity up a few notches, bring it back down and work on focusing on a singular post a week. 8. Your SEO Has Gone Wild Being rushed sometimes means your SEO is barely given a nod. On the flip side, though, getting too narrow a focus on a keyword can also derail your content. Dodaro admits as much for one of her failed blog posts, noting that the problem with a post was a faulty headline which had an â€Å"SEO keyword crammed in at the expense of title’s integrity†. Yep. We’ve done that, too. Ever see those weird headlines that look like someone bungled the grammar, leaving out the article in the midst of a keyword phrase or seeming slightly off from how a real person talks? â€Å"How Market Research Firm Can Help You† â€Å"What Time Is The Super Bowl?† (An actual headline from the Huffington Post. Probably a huge long-tail search term, but how much content can you really create for that without seeming obnoxious?) â€Å"The Business Social Media Hacks That Work† That’s what happens when your headline is an indentured servant to keywords and SEO. It’s as if you’re playing the Cat Game from Super Troopers, packing keywords everywhere you can: Fast Company puts this well: â€Å"If you find yourself trying to fit a square-pegged keyword into a round-shaped title, just let it go. You don't want to write something that doesn't make sense or confuses the reader just for the sake of SEO.† Clunky headlines that search engines might love but people ignore don’t do you any favors on social media and in email. 9. Decide If You Need To Cull It I won’t recommend deleting content, but if you are unable to bear the thought of that awful content existing, perhaps it’s time to remove it. However, be sure to salvage what little traffic you had coming to it. Direct that low-performing post to a brand new, much better post using a 301 redirect. Or, follow the Moz blog’s suggestions for weeding out low-performing content and cleaning up your site. 10. Look For Salvage Maybe you can save it. How bad was your post? Be sure you are really identifying your site’s worst-performing content and not just the stuff you don’t like yourself. At that point, there are likely things you can still salvage if the sum of the parts happened to be less than stellar. Did you have an idea for an interview and the interview went badly? Maybe the interviewee answered in one- or two-word answers. Can you turn that interview into data or other forms (charts, percentages, or recharacterizations)? Maybe you got sloppy and cheated a bit on the headline by using the first one that came to mind instead of really working through the best options.Why not change the headline, and reset your social sharing and promotion to see if it fares better? At the very least, you can get some A/B testing data out of that between the two headlines. Take Action:  Look through your analytics and choose at least three of your worst-performing blog posts. Dissect them. Figure out why they bombed. Was it: Headline problems Copy failures Wrong topic Wrong timing Lack of proper promotion Uninterested writer Dissect your bad content and figure out why it  didn’t work. Rework them into a new piece of content, and try again, taking into account the things you did wrong the first time. Or, develop a checklist for yourself to be sure you don’t repeat the same mistakes for future content.

Response paper Essay Example | Topics and Well Written Essays - 750 words - 6

Response paper - Essay Example On the other hand, the swing style involved well structured, energetic, and danceable. Whereas swing music appeared to feature coordinated big crew arrangements, bebop music highlighted inventiveness. Characteristically, a topic would be presented collectively at the opening and the end of every piece, with coordinated solos based on the chords of the song. Hence, most parts of a song in bebop style tended to be improvisation, the only connections keeping the work together being the core harmonies played by the rhythm segment. Bebop musicians also used various harmonic devices unlike in sing jazz. The harmonic advancement was experience first during a performance by Charlie Parker, Cherokee. While bebop combo comprised of trumpet, saxophone, piano, drums and double bass, swing used a powerful rhythm section of drums and double bass, brass instruments at times stringed instruments (Erenberg, 2000). During this era, a period involved certain situations of slavery and post-liberation institutionalized racism. The styles depicted a created culture drawn from both the European and the African cultures. The changes were attributed at the fact that the old jazz was an American invention, and therefore, they wanted something that was more African (McDonnel & Cooper, 1998). The two types of music, Bebop and Swing, are much related and in most cases, they are difficult to separate and tell apart. Both styles are part of jazz music that started with an African music and ragtime. Both were started by one person who had strong inspiration and influenced other people to use similar styles in their music. In swing, it was Louis Armstrong whereas in Bebop it was Charlie Parker in conjunction with Dizzy Gillespie. In both swing and Bebop, the instruments making up the bands were same. They consisted of piano, bass, drums, trumpet and saxophone (Ake, 2010). The success of swing era came in 1942 when a recording ban was led by an American Federation of

Commercial Law Essay Example | Topics and Well Written Essays - 1500 words

Commercial Law - Essay Example The passing of any risk associated with preservation of the property sold or in the process of being sold is governed by Section 20(1) of the Sale of Goods Act 1979 which provides as follows:- â€Å"Unless otherwise agreed, the goods remain at the sellers risk until the property in them is transferred to the buyer, but when the property in them is transferred to the buyer the goods are at the buyers risk whether delivery has been made or not.†3 The purchase of the six speed drill appears to have vested in Alex prior to dispatch by the seller since he paid for the drill via credit card over the telephone. According to Section 20(1) of the Sale of Goods Act, 1979 the property was transferred to Alex and while in transit remains at his risk. However, the drill did not conform to specifications since it was a three speed drill rather than the specified six speed drill. As a result, Alex as buyer has a right to reject non-conforming goods. The law presumes that the parties intend that the goods will fit the description as provided for in the sale of goods’ contract. If at the time of shipment the goods do not comport with the contract description: â€Å"†¦if there was a quantitative defect in the goods amounting to a breach of a fundamental term or to a breach of condition, or to a breach of an intermediate term which cause him serious prejudice.†5 A buyer is therefore at liberty to reject goods for the most part if they fail to correspond with the description of the goods sold via the contract for sale. This is possible even when the buyer does not incur any damages or loss as a result of the non-conforming goods.6 However the courts have taken pains to limit the application of this rule by effectively narrowing the ‘concept of the description of the goods.’7 It was held in Christopher Hill Ltd. v Ashington Piggeries Ltd [1972] AC 441that a statement contained in a contract may

Denver International Airport (DIA) Essay Example | Topics and Well Written Essays - 3500 words

Denver International Airport (DIA) - Essay Example DIA engineers use MapGuide to keep tabs on its massive underground utility systems including 11,365 miles of copper cable – enough to link the U.S to Argentina. The largest airport in the world is King Fahd International Airport in Saudi Arabia. Canada’s Montreal-Mirabel Airport is ranked second. The United States of America’s Denver International Airport occupies third spot (Wikipedia.org, 2007). Denver International Airport {commonly referred to as DIA} is situated in the northeastern area of Denver in the state of Colorado. Its airfield, passenger and cargo facilities cover a massive land area of 54 square miles {140 square kilometers} (Wikipedia.org, 2007). DIA has an unusual signature white colored tension fabric roof that evokes memories of the snow-covered Rocky Mountains during winter (Wikipedia.org, 2007) – Denver lies at the rim of the Great Plains at the foot of the Rocky Mountains (Castellino, p.7). The tallest point of the roof extends 126 feet above floor level. The huge weight of the roof is borne by 34 vertical poles and 10 miles of steel wire (Datawarehouse.com, 2007). DIA is also famous for its unique pedestrian bridge that links its terminal to one of the Concourses; it affords a wonderful view of airplanes taxiing on the tarmac below (Wikipedia.org, 2007). The massive 33 storey, 327 foot high Control Tower was designed by Leo A. Daly and constructed by M.A. Mortensen Co.’s Federal Contracting Group (Flydenver.com, 2007). DIA was constructed primarily as a replacement for Stapleton International Airport that has since been decommissioned. The U.S. Federal government allocated an initial amount of $ 60 million to build DIA in September 1989 (Wikipedia.org, 2007). Hispanic Mayor Federico Pena {term as Mayor: 1983 to 1991} easily the most active, capable and farsighted Mayor of Denver, was in office at that time (Castellino, p.33). Although scheduled to be ready in four years’ time, the project extended to five

The Law of Contract Essay Example | Topics and Well Written Essays - 2750 words

The Law of Contract - Essay Example It is the incumbent on the employer to prove that the employee's absence or incapacity was of such a nature that further performance of his obligations in the future would be either impossible or a thing radically different from that undertaken by him to perform. The doctrine of frustration applies in the same way when a workman is physically or mentally incapacitated. In such cases, the workman would be entitled to be paid termination benefits under the Regulations 4 of the Employment (Termination And Lay-Off Benefits) Regulation 1980 and all statutory benefits due to him under the relevant legislation. Therefore, illness of an employee may operate to determine the contract if the illness is such as to interfere materially with the proper performance of the contract. On the other hand, a mere temporary illness will not so materially affect the employee's ability give personal service and, therefore, will not entitle the employer to dismiss the employee. The court affirmed that it was only in the case of a very serious sickness which may be considered as an event sufficiently fundamental to frustrate the contract and to give the employer the right to immediately dismiss the employee concerned on the grounds of disability. The incapacity or illness should not be temporary, but it should be serious and prolonged that the employee cannot be expected to perform his duties in the foreseeable future. In such circumstances, the employer has the right to terminate the employee's services. ... which may be considered as an event sufficiently fundamental to frustrate the contract and to give the employer the right to immediately dismiss the employee concerned on the grounds of disability. The incapacity or illness should not be temporary, but it should be serious and prolonged that the employee cannot be expected to perform his duties in the foreseeable future. In such circumstances, the employer has the right to terminate the employee's services. However, terminating the services of any employee while he is still on sick leave is an unfair labour practice. In the case of employee under police detention/custody, it is settled law that detention by police is a reasonable excuse to be absent from work. It is the finding of the court that absence from work due to arrest by police without any fault of the claimant is not misconduct and should not lead to his dismissal by applying provisions of S.13 (2) and S.15 (2) of the Employment Act 1955.In any event simply not being present at work is not per se a frustrating event, especially the time concerned was of short duration. If the company relies on the frustration of contract, it is for the company to establish that the employee's absence was of such duration that further performance of his obligations in the future is impossible. Thus, a contract of service may be frustrated if it is established that the nature of work so performed is critical to the operation of the company and the absence of the employee concerned is of a duration or nature that further performance of his duties under his contract of service in future would be impossible. The critical nature of work performed in relation to company's operational requirements

Drug Designing with the Aid of Computers Essay Example | Topics and Well Written Essays - 2250 words

Drug Designing with the Aid of Computers - Essay Example Drug Designing is an exceptional Example of a field that has been benefited immensely by the use of computers. Molecular imaging has made great revolutions in the designing of drugs. DRUG DESIGNING: Drug Designing can be termed as a method whereby drugs can be invented by targeting a specific biological molecule and then designing new medications based on the relevant information. If narrated simply, the designing of a drug may involve the following generic processes: The cause of the disease to be identified The target to be attacked is identified The ‘Lead Compound’ is identified. Tests are carried out for the ‘Lead Compound’ Trial conducted in clinics Drug approved Present day drug design extensively relies on computer based molecular modeling techniques. Computer Drug Design has been known to have possessed exemplary technologies that conduct the drug development process speedily. Computer Based Drug Designing Methodologies are preferred over Traditional Drug Designing capabilities because: TRADITIONAL DRUG DESIGNING is: †¢ â€Å"Random trial and erroneous †¢ Time consuming, †¢ Comparatively much more expensive †¢ Very low in output (1 in 100,000)† (Huang, n.d.) In Comparison to the above mentioned properties of traditional drug design Computer Aided Drug Design Methodologies are thought to be: †¢ Structural in Nature †¢ Specifically Targeted †¢ Automatic †¢ Much Faster than the Traditional Methods †¢ Much lower in cost †¢ Having a comparatively much higher success rate than the traditional method. Molecular modeling is a popular method of drug design. It is a science by means of which molecular structures are represented numerically. Their behavior is then simulated by making use of the equations from quantum and classical physics. It is with the use of this molecular modeling via computers that computer aided drug designing finally gets executed. The first step in the approach towards drug design by this methodology is the identification of a molecule that may be critical to the pathogen of any specific disease. The molecular structure of the target molecule that has been identified is now resolute. Sufficient molecular information is essential in order to proceed further on with the designing of the drug. The structure of the target molecule, as discussed above, is used to construct a ligand. The recognition of the target protein is the next step followed by the ways by which it would be bound. The point of concern here is that the structure of proteins is very versatile in nature. Proteins change the structure of their molecule when they are undergoing different functions. Types of Molecular Modeling â€Å"Based on the type of information at hand, either ligand based or molecular based design methods are selected.† (Daharwal, 2006). The proposed combinations are very rapidly generated by computers that instantly display an entire list of the proposed molecules. Molecular Modelling screens through large databases of chemical ligands and molecules of compounds. In doing so, it identifies the molecules that may become potential drugs. The above process is termed as Molecular Docking. SIMULATIONS FOR DRUG DESIGNING Since protein structures are rapidly changing and cannot be predicted computers are essentially used to simulate the dynamically changing structure of molecules. Hihg performance computing is often used to assist. For example, at the

Leadership Research Paper Example | Topics and Well Written Essays - 1250 words

Leadership - Research Paper Example As such, Whitman’s ultimate leadership strength was her knowledge of when to allow a sense of effect to develop and when to continue on (Suriyamurthi et al., 2013). Similarly, with respect to the second determinant listed above, Whitman’s exhibits the importance of tailoring and â€Å"lasering† her management message to meet the given needs within the specific workgroup she seeks to integrate with. This is a skill that many might otherwise overlook; however, it is one of the utmost importance due to the fact that without the ability to target the given shareholder with identifiable and gripping information, no matter how important the subject or how great the need to increase sales might be, the message will doubtless appear flat and otherwise stale (Dries & Pepermans, 2012). Comparatively, Whitman utilizes keen levels of communication to engage stakeholders with the excitement and uniqueness of HP’s product designs; serving to drum up support and interest for the products long before they were even able to integrate with the consumer market. As a means of presenting herself as the sole individual on an otherwise empty stage and methodically yet engagingly discussing these products with both a physical and multimedia audience, Whitman is able to convey a sense of leadership awe and excitement that would likely not have been engaged by a lesser CEO (SCHAUBROECK et al., 2012). With regards to the second determinant, Whitman seemingly has a type of built-in understanding for the type of language that would grip the consumer and provide them with a sense of awe with regards to the given product; further representing a dynamic level of leadership that helped to hone the marketing prowess with which she seeks to engage the consumer and define the organization by effectively representing its culture. As a function of this, her communication style is not one that wandered from topic to topic during the few brief minutes which she engages wit h the public. Rather, there is a direct point, key functionalities, and technical specifications that are related to the would-be user within terms that would not frighten those that otherwise would not have a great deal of technical expertise or understanding (Senn et al., 2013). This primary knowledge of the market with which she was ultimately engaging was the primal reason why HP has become such a fixture of US technology and engineering that it is today. Moreover, Whitman herself is a unique example of a management professional that was actually responsible for the development of the final product rather than merely a CEO that oversees projects completed under her watch. As a function of this technical standpoint from which Whitman necessarily approaches the business world, her communication style differentiates extensively from that of other leaders and managers (Muethel et al., 2012). Yet with regards to the means whereby Whitman was effectively able to utilize both verbal an d non-verbal communication

Drug Designing with the Aid of Computers Essay Example | Topics and Well Written Essays - 2250 words

Drug Designing with the Aid of Computers - Essay Example Drug Designing is an exceptional Example of a field that has been benefited immensely by the use of computers. Molecular imaging has made great revolutions in the designing of drugs. DRUG DESIGNING: Drug Designing can be termed as a method whereby drugs can be invented by targeting a specific biological molecule and then designing new medications based on the relevant information. If narrated simply, the designing of a drug may involve the following generic processes: The cause of the disease to be identified The target to be attacked is identified The ‘Lead Compound’ is identified. Tests are carried out for the ‘Lead Compound’ Trial conducted in clinics Drug approved Present day drug design extensively relies on computer based molecular modeling techniques. Computer Drug Design has been known to have possessed exemplary technologies that conduct the drug development process speedily. Computer Based Drug Designing Methodologies are preferred over Traditional Drug Designing capabilities because: TRADITIONAL DRUG DESIGNING is: †¢ â€Å"Random trial and erroneous †¢ Time consuming, †¢ Comparatively much more expensive †¢ Very low in output (1 in 100,000)† (Huang, n.d.) In Comparison to the above mentioned properties of traditional drug design Computer Aided Drug Design Methodologies are thought to be: †¢ Structural in Nature †¢ Specifically Targeted †¢ Automatic †¢ Much Faster than the Traditional Methods †¢ Much lower in cost †¢ Having a comparatively much higher success rate than the traditional method. Molecular modeling is a popular method of drug design. It is a science by means of which molecular structures are represented numerically. Their behavior is then simulated by making use of the equations from quantum and classical physics. It is with the use of this molecular modeling via computers that computer aided drug designing finally gets executed. The first step in the approach towards drug design by this methodology is the identification of a molecule that may be critical to the pathogen of any specific disease. The molecular structure of the target molecule that has been identified is now resolute. Sufficient molecular information is essential in order to proceed further on with the designing of the drug. The structure of the target molecule, as discussed above, is used to construct a ligand. The recognition of the target protein is the next step followed by the ways by which it would be bound. The point of concern here is that the structure of proteins is very versatile in nature. Proteins change the structure of their molecule when they are undergoing different functions. Types of Molecular Modeling â€Å"Based on the type of information at hand, either ligand based or molecular based design methods are selected.† (Daharwal, 2006). The proposed combinations are very rapidly generated by computers that instantly display an entire list of the proposed molecules. Molecular Modelling screens through large databases of chemical ligands and molecules of compounds. In doing so, it identifies the molecules that may become potential drugs. The above process is termed as Molecular Docking. SIMULATIONS FOR DRUG DESIGNING Since protein structures are rapidly changing and cannot be predicted computers are essentially used to simulate the dynamically changing structure of molecules. Hihg performance computing is often used to assist. For example, at the

Management Essay Example | Topics and Well Written Essays - 500 words - 2

Management - Essay Example Enron was a Fortune 500 company and was in #7 in 2001 was deleted from New York Stock Exchange. According to the mangers of Enron who reviewed the accounts of the company, during California energy crisis Enron has kept undisclosed reserves of up to $1.5 billion in trading profits. Enron came under fire from politicians of price gouging. The hidden reserves would have doubled the Enron's reported profits. It is also reported that Enron manipulated reports on reserves to have steady profit growth to Wall Street and credit rating agencies. The executives also claimed that the reserves were held back and used to fulfil the political and financial ends. In 1990 Enron reported its total revenue as $10 billion and in the next subsequent ten years it grew by $101 billion. It emerged as one of the fast growing companies in the United States. The main reasons for its collapse is not due to the core energy operations but the company's new ventures in dot com sector and investments Internet and communication business. According to investigators of the security of exchange commission gone into investigate the case, have interviewed witnesses to come to a conclusion that the methods or practices violated the laws for doctoring quarterly earning refers to start cookie jar reserves. The existence of Enron reserves puts strange twist to it.

Information Systems and Information Technology Essay Example for Free

Information Systems and Information Technology Essay A combination of hardware, software, infrastructure and trained personnel organized to facilitate planning, control, coordination, and decision making in an organisation Contrast IS and IT: What is the difference between Information Systems and Information Technology? In: Computer Terminology, Technology, Information Technology[Edit categories] Answer: Information Systems is a large umbrella referring to systems designed to create, store, manipulate, or disseminate information. Example of an information system is a pencil and a piece of paper. The two objects themselves are just tools, but together they create a system for writing (information). The term Information systems has been around a lot longer than the computer, or the term information technology. These days the two are sometimes thought to be synonymous, but that, in most cases is a misconception. Information technology falls under the information systems umbrella, but has nothing to do with systems per say. IT deals with the technology involved in the systems themselves, e.g. an information system like wiki.answers.com contains many information technologies. Servers, server operating systems, web-server software (IIS, Apache, et al), and code written for the web-server software (PHP, C#, VB, PERL, Ruby, et al). Even your computer and browser make up part of this information system. Like the pencil and paper example, each one of the mentioned parts of this information system in itself is an information technology. That being said, most people in the profession no longer make a distinction. Moreover, companies call their IS/IT department a wide range of titles based on more on culture and tradition than anything else. Assist With Business Processes Information systems aid businesses in developing a larger number of value  added-systems in the company. For example, a company can integrate information systems with the manufacturing cycle to ensure that the output it produces complies with the requirements of the various quality management standards. Adoption of information systems simplifies business processes and removes unnecessary activities. Information systems add controls to employee processes, ensuring that only users with the applicable rights can perform certain tasks. Further, information systems eliminate repetitive tasks and increase accuracy, allowing employees to concentrate on more high-level functions. Information systems can also lead to better project planning and implementation through effective monitoring and comparison against established criteria.

Song of Solomon Essay: Devotion and Protection -- Song Solomon essays

Devotion and Protection in Song of Solomon   Song of Solomon is a novel written by Toni Morrison. As research is done further, into the bible, the title refers to a book from the Old Testament. A major theme of the book in the bible is love. It is about honor and loyalty. This is similar to the theme of love and protection in the book by Toni Morrison. Three female characters that portray this best are: Pilate, Ruth, and Magdalene called Lena. In the book, they are women that try to protect the people they love from men in their family. In the bible, they hold similar roles of devotion to those that they love. In Song of Solomon, Pilate is a strong-willed and independent woman. The reason that Ruth goes to her, is to protect her child. The first time that Ruth needs help is because of the way that Macon maltreats her (125-6). She is scared of Pilate because of her abnormalities and what Macon has said about her(138). Ruth ignores h... ...chased from her body, she is seen as good by being faithful to Jesus and loving him to the end ( Mark 16:9). Through out Song of Solomon and the bible, these three characters hold similar roles and personalities to their counterparts. Pilate, Ruth, and Magdalene are characters that are devoted to those that they love and try to help and protect them from harm. As the Song of Solomon book in the bible, the women of the novel love and care for their family members.   

Evidence Of Technological Change :: essays research papers

The early evidence on the importance of technological changes a source of the shifts in the relative demand for different types of labor during the 1980s came from case studies. The Bureau of labor Statistics conducted several case studies of the effects of changes in production processes in particular industries (Mark, 1987). In an industry that experienced a significant change in technology, the usual pattern was a dramatic reduction in the employment of production workers with an increase or no change in the number of skilled workers in that industry. More recently there have been several econometric analyses of the effects of variables like the (appropriately lagged) rate of investment in computers and/ or other forms of â€Å"information capital† and the ratio of expenditures on research and development to sales on changes in the skill composition of industries (for examples, Berman, Bound and Griliches, 1994). The results of these studies are consistent with those of the case studies and the hypotheses that the recent technological change has shifted the relative demand for skilled labor to the right.   Ã‚  Ã‚  Ã‚  Ã‚  Changes in production techniques have widened across the country quickly, especially the multinational firms. Thus, if technological change is an important determinant of relative demand shifts, one would expect to observe patterns in other industrialized countries similar to those in the United States. Some of the recent studies report results for a variety of old industrialized (OECD) countries that are indeed consistent with the U.S. results (Collechia and Papaconstantinou, 1996; Machin, Ryan and Van Reenan, 1996). These countries vary a great deal with respect to changes in their situations with respect to trade, labor market institutions (like the importance of trade unions), and unemployment. Obviously, the relative demand for skilled labor in each of them is rising rapidly. In my view, it is the fairly strong evidence in favor of the wage inequality and technological change story.   Ã‚  Ã‚  Ã‚  Ã‚  A factor that is often cited as the specific issue of the post-1980 is the widespread adoption of computer technology throughout the economy. As mentioned above, the rate of skilled labor has tended to be greatest in those industries with the highest rate of investment in computers. There is also evidence that workers who use computers on the job have, other things constant, higher earnings than those who do not (Krueger, 1993). In my view, it is probably too early to determine that how much of the technological change dues to computers affect wage inequality, but we will know more about the answer to this question in 20 years.

Dunkin Donuts: Strategy and Strategic Management Essay

â…  . Introduction of the Company Dunkin’ Donuts is an American global doughnut company and coffehouse chain based in Canton, Massachusetts. In 1948, William Rosenberg opened his first restaurant as Open Kettle, in Quincy, Massachusetts. In 1949, the name ‘Open Kettle’ was changed to ‘Kettle Donuts’. In 1950, it was founded by William Rosenberg in Quincy, Massachusetts. And the now corporate name Dunkin’ Donuts adopted. In 1955, Rosenberg sold franchise of Dunkin’ Donuts to others. In 1959, Rosenberg was began lobbying for Dunkin’ Donuts at the International Franchise Association. In 1963, the chain’s 100th restaurant opened. In 1979, Growth was exponential starting. The chain had 1,000 restaurants. In 1990, the chain had 2,000 restaurants. In 1992, the chain had 3,000 restaurants. In 1996, bagels were introduced to the Dunkin’ Donuts menu. In 1997, breakfast sandwiches were introduced to the Dunkin’ Donuts menu. Dunkindonut.org was founded by a customer, for disgruntled consumers and employees to lodge complaints about the company. In 1999, the site appeared before the company’s own website in many search engines, and received national media coverage before being purchased by Dunkin’ Donuts. In 2002, Rosenberg passed away from bladder cancer at the age of 86 in his Mashepee, Cape Cod home. In 2004, the company’s headquarters were relocated to Canton. In 2006, Dunkin’ Donuts began using the slogan â€Å"America Runs on Dunkin† which continues to be used in many advertisement campaigns. In 2007, Dunkin’ Donuts featured tear-off pieces on its coffee cups and created a promotional campaign centered on a coffee cup named Joe Dunkin. In 2008, Dunkin’ Donuts opened its first â€Å"green† restaurant in St. Peterburg, Florida that is Leadership in Energy and Environmental Design(LEED) certified. On December 10,2008, Nigel Travis was appointed Chief Excutive Officer of Dunkin’ Donuts’ Brands. Dunkin’ Donuts offered a 99 cent latte, cappuccino, and espresso promotion from 1-10 pm. In 2009, Nigel Travis assumed the role of Dunkin’ Donuts President. Dunkin’ Donuts temporarily stopped the sale of Dunkaccino and hot chocalate because of concern of a possible salmonella poisoning at a suppplier’s facilities. The Kainos Partners Holding Co., which owned and operated 56 Dunkin’ Donuts, filed for bankruptcy. In 2010, Dunkin’ Donuts’ gloabal system-wide sales were $6 billion. In 2011, Dunkin’ Donuts ranked first for customer loyalty in the coffee category by Brand Keys.(~2016) In 2012, Dunkin’ Donuts switched its beverage provider from PepsiCo to The Coca-Cola but Canadian restaurants. Dunkin’ Donuts launched its first-ever mobile application for payment and gifting for iPhone, iPod touch and Android smartphones. In 2013, Nigel Travis assumed the role of Chairman of the Board and Paul Twohig was appointed to President, Dunkin’ Donuts U.S & Canada. Dunkin’ Brands was bought by French beverage company Pernod Ricard S.A.   The Dunkin’ Donuts chain in Thailand used an advertisement that contained a photograph of a woman in black face-paint, and then was criticized by racist. In 2014, Dunkin’ Donuts is owned by Dunkin’ Brands Inc. that also owns Baskin-Robbins.1 â… ¡. Background of the Case Case7 is Strategy and Strategic Management parts. The group will try a combination of the Dunkin Donuts SWOT analysis coming out to Takeaway7.2 in it. Dunkin Donuts is located firmly in the brand image itself a product called donut when viewed in terms of Strength first. So, you are ahead of the exclusive position in the same line of business. Loyal customers of Dunkin Donuts are sufficiently secured as much as the preemption. In addition, there is a confidence in marketing as much as  maintaining the top spot by far the confectionery industry, also the ability of marketing, it is world-class standards. In the second Weakness surface, recognition of the donut is high, awareness of Dunkin coffee is insufficient. In addition, due to excessive low-price policy, image of low-cost coffee are planted. And with the exception of coffee, drink alternative missing. In addition, the sense of crisis has increased the advent of direct competitors, such as Krispy Kreme. However, in Opportunity surface, Life patterns of consumers, rather than rice and miso soup with bread and coffee were changed. The greatest opportunities is that number of competitor is small. So is that customer acquisition potential of the donut market is large. Bean market has many competitors. However, the possibility of development of the market potential has a number of advantages. Finally let’s look at the part of the threat. Not good visual of Fast Food. And Due to the recession, consumer sentiment will have been shrinking. Due to preemption of coffee bar in the coffee market will be larger for the anxiety. Next the group will explain 4P strategy. First, let’s look at the side of the Price of 4P. Donut has maintained the price of 700-900 yens, Coffee is between 1900-2900 won the traditional coffee brands to be priced much lower than. This leads to a competitive product that can be together a delicious coffee and donuts at 4000 yen is the price of a cup of coffee Starbuck. However, the image of coffee poor quality of low-cost, there is no competitiveness. So, Dunkin ‘Donuts is tried to produce a new production for Fussy appetite domestic consumers. Reasonable price in terms of taste and quality as well as Dunkin’ Donuts is an advantage. In terms of the product, Dunkin’ Donuts is the core of the approximately 50 more Donuts and recently more diverse is the coffee. Use only Al Rabika John coffee beans, management and strict retention period, use only the high quality that meets packaged (packaging), Dunkin coffee is inclined efforts of most clean and freshness. In addition, The basic idea of the Dunkin ‘Donuts is the QSC. Q is quality of the product (Quality), S is the course all services (Service), C is means cleanliness most important in food (Cleanliness). In order to protect the QSC, Apart from other products to make the donuts each region operates 10 plants twice a day produces fresh  donuts. In addition, if the distribution is limited to 12 hours per day overdue. Made on the day of the donut, but can sell to consumers with strict internal discipline. In third aspect place, It is intended for office workers and college students in their 20s and 30s are the most important core layer, Dunkin Donuts, important Jongno, and university district and Gangnam which I opened a store such. Lung shop rate and stay in less than 5%, I’m running the first also to ensure the distribution chain. However, as important as the fact that increasing the number of stores is the atmosphere of the store. Went to make the image work and home, and during the middle of the store through the ads in a variety of media. Strategy to place a comfortable third he was successful in the same way as home. Gentrification of these places is as important as to gentrification the quality of the product. Finally, promotion, for connecting in relation to consumer intense, yet friendly awareness of Dunkin ‘brand that is already known in order to solidify to consolidate its position as one of the existing market in, I was the advertising executive on a large scale. It was great results from a subject and rapid industrialization, the office workers in their 20s and 30s that are always busy with work, we performed aggressive marketing that appealed to the sensibility. When you eat a donut to be out from the sale of donut simple, always, enjoys with coffee, women in their 20s and 30s like Lee Byung Hun, Kim Jae Won, advertisements that put a strong message, by the executive with the actor handsome young like Otani Ryohei, and attracted the eyes of these. â… ¢ Answers to Questions â… ¢-1. what does a Porter’s Five Forces analysis reveal about the industry in which Dunkin Donuts and starbuck’s compete, and what are its strategic implications for Dunkin Donuts? Dunkin Donuts make challenge to Starbucks. Tony Fabez who is the COO of Dunkin international said â€Å"You can drink fresh brewed coffee only passed 2~4 weeks at Dunkin while you drink coffee made by coffee bean which passed 6 months from roasted.† Dunkin actually originally have sell coffee, but Dunkin challenge king of coffee shop-Starbucks,2 so Dunkin is new entrance  of coffee market. Dunkin’s competitive benefit is overwhelming number of franchises and cheaper price. Starbucks original coffee costs 2.5$ while Dunkins original coffee costs 1.9$. Primarily coffee market has low entry barrier. I learned in society class that coffee producing country can’t start price fixing because coffee is easy to growing. Rivalry among existing firms is intensive. There are so many coffee shops like Starbucks, Hollys coffee, Tom and Toms coffee, etc.. Saturation is exact. In other word, a lots number of coffee shop are presenting the large needs of coffee. Suppliers-as yo u know, there are abundant suppliers- buyers easily gets coffee beans. And competitors also can easily gets coffee beans. Actually coffee suppliers are selling it for too cheap price so buyer takes too much benefits.3 except coffee bean supplier, there are coffee roaster supplier, but I think their tiny company can’t exert their influence to major companies. Buyer-I think those company should take care of the buyers, the most should pay attention, buyers are sensitive at taste and price but they take a serious view of accessibility, service, awareness and atmosphere. Dunkin has better accessibility but if buyers first meet friend in a long time or meet people in business, they will go to Starbucks not dunkin! It means Starbucks’ competitive benefit is formality. Subtitute products-What can subtitute coffee? There are no tea franchise. Except alchol, there aren’t any ‘hot’ beverage like coffee. Recent 5 years, coffee importation market become 3 times bigger. I think anything can’t subtitute coffee yet.4 Dunkin donuts covet Starbucks unsing huge funds power and distribution network. The business doesn’t needs heavy investment and decision. Dunkin get bigger and bigger and invasing other companies. But coffee market has low entry barrier. Dunkin could be threated by bigger major company at any time. If Dunkin want survive at market, it should develop their new own competitive benefit. For example, Starbucks distribute soluble coffee which has brand of Starbucks. â… ¢-2 Q: In what ways is Dunkin’ Donuts presently using strategic alliances, and how could cooperative strategies further assist with its master plan for growth? Dunkin’ Donuts often partners with a select group of retailers-such as Stop &  Shop and Wal-Mart. This activity has found another new market in those people who need to have a rest in shopping. The cooperative strategies are very useful in fierce market, it can low the cost of open new coffee store and acquire more profit. Dunkin’ Donuts has been joining with many theme parks, ball parks, important places and lodges. They also have expanded to sporting venues like Fenway Park and the TD Bank north Garden. Partnering with popular companies and organizations helps them gain popularity and shows how popular places support Dunkin’ Donuts. Dunkin’ Donuts has come up with a brilliant new strategy for growth within the coffee industry. In 2002 the company formed an alliance with Stop & Shop Supermarkets. The agreement allowed Dunkin Donuts to have a full service coffee shop in over 5,000 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. This partnership benefitted the Stop & Shop Supermarket’s business because it added value for the customers to drink gourmet coffee during grocery shopping.5 â… ¢-3 Q: Do you see evidence of strategic leadership in Dunkin’s U.S. expansion plans if so how? Expand into new markets using a disciplined approach. They believe that the Western part of the U.S. represents a significant growth opportunity for Dunkin Donuts. Specifically, in the near-term, they intend to maintain a focus on development in contiguous markets that are adjacent to their existing base, and generally move outward to less penetrated markets in progression, providing for marketing and supply chain. Although Dunkin’ Donuts has a strong presence in Northeastern U.S., they do not have a strong presence in other areas of the country. The map below depicts the abundant amount of stores in the East compared to the rest of the country. By 2020, however, they plan to have a total of 15,000 stores in the United States which would almost double their current U.S. presence. In addition to the United States, Dunkin’ Donuts has been serving customers internationally for over 40 years and currently operates over 3,100 stores in 32 countries. Their growth is successfu l due to their store consistency and strong franchises; out of their approximately 10,000 stores worldwide, about 7,000 of them are franchises. Therefore, consistency between these stores is of  great importance. Dunkin’ Donuts now offers Dunkin’ Donuts K-Cup ® portion packs, making â€Å"America’s Favorite Coffee† available for use with the Keurig ® Single-Cup Brewing system. Sold exclusively at participating Dunkin’ Donuts restaurants in the United States, Dunkin’ K-Cup ® portion packs are offered in five popular flavors, including Original Blend, Dunkin’ Decaf ®, French Vanilla, Hazelnut and Dunkin’ Dark ® Roast. Dunkin Donuts has designed a strategy of cost leadership. Cost leadership id defined as offering the same product of equal or better quality at a price that is equal to or less than the competition. Since most consumers today are very price/cost conscious, this type of business strategy is very appealing to them. It makes for a lower profit margin but allows for greater volume of sold product. This strategy can be difficult to attain as it requir es great discipline in controlling costs and expenditures. The overall operations of the business must be kept in check at all times in order to maintain a lower price over its competitors. Dunkin Donuts’ produces more product sales than that of Starbuck’s, its nearest competitor. All prices at restaurant chains are fixed but because Dunkin’ sells a higher volume of product they are able to maintain overall profitability. Dunkin’s carries only a limited number of items which allows for better controls along with superior customer service. Like its competitors, Starbucks and McDonald’s, Dunkin’ Donuts offers the same great service at each one of its independently owned locations. Most Dunkin’ Donuts Stores are placed strategically in centers with a lower rent factor. Furthermore, since all of Dunkin’ items come from the same vendors, costs can be easily controlled. Should any of these vendors choose to increase prices, Dunkin’ can easily find new vendors.6 IV. Compare with another company in similar issue of chapter. Dunkin Donuts 1. Basic strategy – Expand the U.S market, Entry into the world’s major regions Through the expansion of the store any region can see a dunkin. Dunkin images in life that can be planted. 2. Enhanced coffee beverages sold. Drink 50% Coffee 20% Meal 30% sales. Coffee market, trying to stand up . 3 .Dount is favorite food from Meal replacement food by repositioning. Dunkin Donuts coffee in the morning to visit and eat. American peoples wake up and eat breakfast at the Dunkin Donuts.. 4. Star marketing using celebrities and characters. The stars who appeared in the popular, If planted in high-quality give consumers the impression that donut. (Michael Vale trademark Dunkin 80s) 5. Dunkins’ image In life with the trends in consumer preferences the timely development of new products. Made by other companies inside the trend Dunkin had their own way, the product is immediately released quickly. Dunkin has released bagels a lot of revenues. 6. Live to die. Almost all companies when his company is unlikely to change the advertising strategy. But dunkin is different. Brand power is at highest out a new advertising. AS a result, today’s Maker of the world’s largest coffee and bakery is growing. The change in the timing of the match and the change to a new level, because it changed the brand marketing strategy . Krispy Kreme Donuts. 2004 in Korea first open. On December 16, 2004 , the first â€Å"HOT NOW† neon sign was turned on in Korea for the first Time in Asia. As of 2012, Krispy Kreme provides customers with warm and fresh doughnuts In its about 70 nationwide stores. SWOT analysis Strength – LOTTE shopping with partnership. LOTTE is experience in distribution and catering business and know-how plenty. So it is possible to differentiate the taste of donuts. Marketing strategy So it was trying to create a brand image of sophisticated. Unique marketing (Offer free donuts , Word-of-mouth marketing , The unique packaging) Automated Production Systems. Showed the customers manufacturing process (Experience for customers) If you buy a lot offered a discount ( dozen) Weakness The sweetness of the donut and High calorie. Therefore Koreans are likely to not fit national mouth. Low accessibility , High price. Opportunity So the price is low and 10 junior and senior high school students prefer a sweet food. You can easily buy a hand and Satisfies the needs of their preferred products So twenties is main targeting customers. .To have a family and have a wonderful time out to take advantage of as many Take-out. Threats The low level of competition in the donut market. Formed before the start of business from word-of-mouth. Because of Dunkin Donut products consumers there is recognition that the Dunkin Donuts Dunkin first mover advantage market → Market share 90% The spread of cultural well-being. In addition, a number of competitors have entered the country. (Mr.Donut , Tono studio dount) Totally compared [Dunkin VS Krispy Kreme] Doughnut market is Dunkin Donut is the first shop in itaewon in 1994. Dunkin is 10 years donut market has been monopolized. But the killer is Dunkin Donut’s Krispy Kreme donuts are made in korea market entry in 2004. Broke an official Dunkin=Donuts. Krispy Kreme donuts could reason against because the only way to differentiate manner. Hard and we have domesticated white powder donuts , fluffy and warm donuts is the impact of new. Dunkin Donuts does not  have a special representative of the product. Unlike Krsipy Kreme made directly from the store piping hot representative of the original glazed products layer was targeting mania. Also, instead of receiving undue criticism PPL ad, A neon sign is turned on â€Å"hot now† give away free donuts, hot offers and events, Consumers are prepared to look at a donut unveiled. Because of this differentiated strategy, Krispy Kreme donuts in the domestic market in two years revenue grew by 200%. While Dunkin Donut’s is marke t share decline and there was no revenue growth. More, Dunkin Donuts is the number of stores is often compared to its competitors However, revenue can be compared to its competitors is the third. More difficult for the economy, the donut market has a booming. Dunkin Donuts since 2010, a day 3-5time directly from the store baked donuts providing customers with introduced the system PFD(Premium Fresh Donuts). Made at the factory was trying to get out into the image. While, Krispy Kreme donuts, making the product directly to retail stores is expansion difficult to operate. So, distribution you can quickly produced a small donut shop was opened in fresh shop. As a result, its plans to increase market share. Dunkin Donuts stores are conscious of latecomers to bake donuts that directly is because Krispy Kreme as its competitors it is a threats. These days, focusing on the side of coffee than donuts, so will get lost in a lot of donuts customer. Krispy Kreme is makes it easy to find the customers, if you expand the number of stores. One w ill be able to go higher than the top of the industry.7 V. Conclusion So in this report, we are decided Dunkin’ Donuts has five competitive point Similar as Porter’s five forces. A. Substitute product : Krispy Kreme Dunkin Donuts does not have a special representative of the product. Unlike Krsipy Kreme made directly from the store piping hot representative of the original glazed products layer was targeting mania. Also, instead of receiving undue criticism PPL ad, A neon sign is turned on â€Å"hot now† give away free donuts, hot offers and events, Consumers are prepared to look at a donut unveiled. Because of this differentiated strategy, Krispy Kreme donuts in the domestic market in two years revenue grew by 200%. While Dunkin  Donut’s is market share decline and there was no revenue growth. More, Dunkin Donuts is the number of stores is often compared to its competitors However, revenue can be compared to its competitors is the third. More difficult for the economy, the donut market has a booming. Dunkin Donuts since 2010, a day 3-5time directly from the store baked donuts providing customers with introduced the system PFD(Premium Fresh Donuts). Made at the factory was trying to get out into the image. While, Krispy Kreme donuts, making the product directly to retail stores is expansion difficult to operate. So, distribution you can quickly produced a small donut shop was opened in fresh shop. As a result, its plans to increase market share. B. New Entrants: Mister Donut Now almost all Mister Donut stores have changed their names to Dunkin’ Donuts, and Mister Donut no longer exists anymore in America. However, before Mister Donut was acquired, both Dunkin’ Donuts and Mister Donut had started to do business in Japan in the 1970’s. Dunkin’ Donuts was run by a food company, Yoshinoya, which mainly provides a meal known as beef rice bowl. Mister Donut was run by a cleaning company, Duskin, in Japan. Dunkin’ Donuts failed in Japan and withdrew, but Mister Donut succeeded and dominated the doughnut industry in Japan. Even now, Mister Donut continues to be the most popular doughnut chain in Japan, even though you can’t find it anymore in America. On the contrary, you can’t find any Dunkin’ Donuts in Japan, even though it is the world biggest doughnut chain. 8 C. Suppliers: Coca-Cola Reuters reports that Dunkin’ Donuts has dropped PepsiCo drinks in favor of Coca-Cola products at its 9,400 Dunkin’ and Baskin Robbins shops across the U.S. Terms of the deal haven’t been disclosed, Reuters notes, but the move likely left a bad taste in the mouths of Pepsi executives. In January, Dunkin’ revealed plans to double the number of existing Dunkin’ Donuts stores over the next two decades, according toThe Consumerist. Still, Pepsi released a polite statement, noting that, â€Å"Dunkin’ Donuts has been a valued partner of PepsiCo over the last five years and we’ve enjoyed being part of  its success.† Enterprise News reports that the Dunkin’ Donuts deal covers Coke’ juice, energy drink and water brands, including Powerade, Minute Maid, Simply, Dasani and Vitaminwater. Coke beverages will appear at Dunkin’ Donuts and Baskin-Robbins shops by late spring, and all Pepsi drinks will disappear by August .9 D. Customers In Opportunity surface, life pattern of the consumer rather than the rice and miso soup, I began to turn into bread and coffee. And, it has the characteristics associated with Take-out culture on the theme of coffee and a donut to eat easily Dunkin Donuts. The greatest opportunity is that the acquisition of potential customers donut market is large by competitors in the market of donut is very small. And while competitors often market of beans, potential for development of the potential market also has a number of advantages. Dunkin Donuts’ have its own strategy. They have grown as the doughnut market leader. In spite of several competitors and new entrances, they continuously have developed their own strategic management. For fulfilling customers’ demand, they will study the best strategy from now and on.