Cruise Sub brand collection spring summer 2014 for victoria beckham Essay

Cruise Sub brand collection natural spring spend 2014 for victoria beckham brand, using rational mega trends - Essay ExampleThe current hot trends in the grocery be based on the redefinition of the 1950s. The market trend that is so prevalent is the use of bright colour in with fancy new designs. This necessitates the brand in following the trend to mainstream its design to light, trendy, and bright colored summer wear. One of the major spring summer trends is the use of an all-white theme. The main reason for white color is that is perpetually lasting and does not go out of style.Consumers are the backbone of any new product in the market. In this new spring summer collection of 2014, the views of the consumer form a large portion of the hale line. Consumer research shows that consumers need to be fully included in the designing of the products. Their preferences are light and fashionable clothes for spring summer.The top three competitors for Victoria Beckhams spring summer collection are Moschino, Givenchy, and DKNY. According to the SWOT analysis model the above three competitors have one common specialism over the Victoria Beckham collection is that the three companies enjoy market advantages due to their existence for a coherent time. However, all the leading brands including Victoria Beckhams brand enjoy equal opportunities in accessing the market.The first merchandise objective in the smart model that can be used is that marketing should be measurable. The spot objective is that the marketing model ought to be realistic. Lastly, the marketing strategy should be time scaled. Objectives in marketing that follow the smart model are more likely to be successful.Market segmentation entails the socio-economic class of consumers into different groups according to common identifiable characteristic. The major segments possible in the market include gender- related, geographically related, age-related, and lifestyle related segments (Joyce & Woods, 2008).The segment to be targeted is the gender-related