Segmentation

Segmentation We believe that the marketing divider of leeward Kum Kees soybean sauce is a mixture of demographic, psychographic and benefit segmentation. Since customers buying motives comes from their declare habit and their own lifestyle before they consume soy sauce as they will intent the same brand or the same soy sauce when they find that soy sauce is what they fatality and they need.Demographic segmentationconsists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. Lee Kum Kee takes superintend about the minority with different religion, Lee Kum Kee establishes different labels to show whether that kind of soy sauce is equal for them or not. For example, Lee Kum Kee recommends the Double Deluxe Soy Sauce to the Kosher as the ingredient of this soy sauce is conformed to the rules of Jewish religion.Psychographic segmentation is a method of dividing markets on the bases of t he psychology and lifestyle habits of customers. Lee Kum Kee cares those flock with different lifestyle, such as, people who concern much about their health and the vegetarian. For example, Lee Kum Kee has produced Salt reduced Light Soy Sauce for those who concern their health much. Also, Lee kum Kee has recommended some kinds of soy sauce for the vegetarian to use.Benefit segmentation is Aformofmarket segmentationbased on the differences in specificbenefitsthat differentgroupsofconsumers bet for in aproduct. Lee Kum Kee has provided lots of products to satisfy different needs of the people including those who affected by the demographic and psychographic factors. Apart from the above mentioned, Lee Kum Kee endeavors to provide a larger product variety. Recently, Lee Kum Kee introduces a new soy sauce without adding any MSGs. Targeting